Strengthening brand identity through digital communication tools: the case of the TikTok social network

Ku tiyisa muthetho wa xihaxu hi switirho swa nkumanu wumpswa: tani hi xivandlana xa vuhanyi xi txhiwaka TikTok

Abstract

With the emergence of the covid-19 pandemic, distance learning has become a necessary alternative to ensure the continuity of the teaching and learning process, especially in higher education institutions in Mozambique. However, many private institutions face significant challenges in implementing this teaching modality due to the lack of adequate technological infrastructure. M-learning emerges as a possible alternative, since mobile devices, such as smartphones and tablets, are increasingly present and in all social strata. To investigate how m-learning can be a viable alternative to circumvent the absence of technology for distance education in private HEIs in Mozambique, a literature review and a case study were used in a private HEI with national representation where qualitative data were collected through interviews with professors and students. The data analysis and interpretation was done through content analysis. From the analysis made it is concluded that m-learning can be an efficient and flexible option for the absence of technology, allowing a more dynamic interaction with students and access to digital learning materials, facilitating the realization of learning activities at the time and at the moment that is convenient for them. However, it faces challenges such as adapting materials to this modality and access to free mobile internet for teachers and students. Training teachers to use the resources properly is also a challenge for private HEIs in Mozambique. In short, m-learning can be useful for distance education, but it requires careful consideration of technological limitations and the needs of students and teachers.