SOWING IDEAS IN MANAGEMENT RESEARCH: AN EXTENSION INITIATIVE TO STRENGTHEN SCIENTIFIC WRITING IN MANAGEMENT

Abstract

The extension program aimed to enhance participants' scientific writing skills and knowledge regarding academic standards, manuscript structure, and best practices for producing academic papers, scientific articles, and research reports in the field of Management. The project was implemented through five online workshops, followed by a complementary evaluative feedback activity completed by the participants. The program was conducted between May 2025 and February 2026, encompassing planning meetings, organizational activities, and coordination throughout this period. The five workshops were held between October and November 2025. The results demonstrated improvements in participants' understanding of the importance of scientific research in Management, as well as in their academic writing skills and knowledge of the essential components of scientific writing. Participants became familiar with the fundamental elements of a research project, scientific methods, and key research techniques. The findings indicate that the initiative strengthened participants' methodological training and research autonomy, encouraging their engagement in research activities integrated with university extension while promoting interaction, collaboration, and knowledge acquisition. In this regard, the initiative reinforces the university's commitment to the inseparability of teaching, research, and extension.